The Genesis of the Economic Blackout
The Economic Blackout was conceived by John Schwarz, a meditation instructor and mindfulness facilitator from Chicago. Disturbed by the pervasive corporate exploitation and economic disparities in the U.S., Schwarz founded The People’s Union USA. This non-partisan organization seeks to unite citizens in economic resistance against corporate greed and political corruption. Schwarz’s call to action resonated widely, leading to the nationwide boycott on February 28.
Execution of the 24-Hour Boycott
The primary goal of the Economic Blackout was to demonstrate the influence consumers wield over the economy. By abstaining from purchases at major retailers, fast-food chains, and gas stations for a day, participants aimed to send a clear message to corporate entities about the demand for equitable treatment and economic justice. The movement also encouraged support for small, local businesses, emphasizing community resilience and self-sufficiency.
Objectives and Vision
The boycott commenced at midnight Eastern Standard Time on February 28, 2025. Participants were urged to avoid all non-essential spending, particularly at large corporations like Amazon and Walmart. For necessary purchases, the movement recommended patronizing local businesses and using cash to minimize electronic transactions. This approach aimed to reduce profits for major corporations and highlight the importance of community-based commerce.
Public Reception and Participation
The Economic Blackout garnered substantial attention across various platforms. Social media played a pivotal role, with the movement’s message spreading rapidly and gaining endorsements from public figures such as Stephen King, Bette Midler, and Mark Ruffalo. These endorsements amplified the movement’s reach, encouraging widespread participation and discussions about economic disparities and corporate accountability.
Criticisms and Challenges
Despite its widespread reach, the Economic Blackout faced critiques regarding its potential impact. Some experts argued that a one-day boycott might not significantly affect the revenues of large corporations or bring about substantial economic change. They emphasized that sustained efforts and clear, actionable goals are essential for long-term impact. Additionally, the movement’s broad focus raised questions about its ability to achieve specific policy changes or corporate reforms.
Broader Context: Economic Discontent in America
The Economic Blackout emerged against a backdrop of growing economic dissatisfaction among Americans. Rising costs of living, wage stagnation, and perceived corporate overreach have fueled public frustration. Movements like this reflect a collective desire for systemic change and greater economic equity. The boycott served as a platform for individuals to express their discontent and advocate for a more just economic system.
Future Implications and Actions
In response to both support and criticism, The People’s Union USA announced plans for future actions to maintain momentum. These include targeted week-long boycotts against specific corporations and continued advocacy for policies promoting economic justice. The organization aims to build on the foundation laid by the initial Economic Blackout, striving for sustained efforts that lead to tangible changes in corporate practices and government policies.
Who’s behind the ‘24-hour Economic Blackout?
The People’s Union USA, which takes credit for initiating the no-spend day, was founded by John Schwarz, a meditation teacher who lives near the Chicago area, according to his social media accounts.
The organization’s website said it’s not tied to a political party but stands for all people. Requests for comment sent to the group’s email address this week did not receive a reply.
The planned blackout is scheduled to run from 12 a.m. EST through 11:59 p.m. EST on Friday. The activist group advised customers to abstain from making any purchases, whether in store or online, but particularly not from big retailers or chains. It wants participants to avoid fast food and filling their car gas tanks, and says shoppers with emergencies or in need of essentials should support a local small business and try not to use a credit or debit card.
People’s Union plans another broad-based economic blackout on March 28, but it’s also organizing boycotts targeting specific retailers — Walmart and Amazon — as well as global food giants Nestle and General Mills. For the boycott against Amazon, the organization is encouraging people to refrain from buying anything from Whole Foods, which the e-commerce company owns.